The Public Register Online Assignment Example | Topics and Well Written Essays - 500 words

The Public Register Online - Assignment Example Coca Cola used a traditional approach in its annual report since the report is written in black and white. The annual report of Dr. Pepper Snapple Group is more visually appealing due to the fact the annual report is written using color ink with graphics and photos. The annual report of this company is easier to read as the information is not a cluttered as in the Coca-Cola annual report. The way the Coca-Cola annual report is presented detracts from value of the information that is presented. To me it seems as if Coca-Cola wrote the report thinking only about its obligation with the SEC, instead of realizing the importance of the annual report for the investor community. One good attributes about the format used by Coca Cola is that as you move through the report in the left side there are links itemizing the topics which helps the user jump to different topics within the report instantly. The 2010 Coca Cola annual report has all the necessary components that an annual report is supposed to have and is well structured, but the report lacks the ability to connect with the reader. The Dr Pepper Snapple Groups annual report uses several techniques business professionals use to make the presentation of financial and business data easier to understand and more fun to read. The Dr Pepper Snapple Group management team presents a positive outlook in the annual report. The company has been able to penetrate the non-soda beverage market very well with a market share of 40.4% largely in part to the booming sales of the Snapple natural beverages (Annual Report: Dr Pepper Snapple Group, 2010). The Dr Pepper brand has achieve six consecutive years of sales growth and the firm has increased its customer reach through its distribution of the product at over 14,000 McDonald’s establishments. The annual report of this firm focused on the domestic market since 89% of the firm sales are in the United States with additional international revenues coming from